Whim Digital

When Whim Hospitality hired me in 2018 to modernize their digital marketing, they were ready to take on the world with PPC and SEM campaigns. What they didn’t realize was that their websites were stuck in the digital Stone Age. Built on an outdated ExpressionEngine CMS from five years prior, the sites had no flexibility, no customization, and no way to build even the simplest landing page in-house. Imagine showing up to race with a horse and buggy while everyone else has Teslas. It was time for an upgrade.

SEO/SEM Strategy: From Stuck to Strategic

The first step was diagnosing the problem. With a digital infrastructure not even remotely ready to handle paid campaigns, I recommended a full migration to WordPress CMS. This gave Whim the power to create custom, niche landing pages that could actually compete in search rankings.

Instead of vaguely saying, “Whim Catering can make Indian cuisine,” we could now target search terms like Indian Catering, Tandoori Chicken, and Naan with dedicated landing pages. Google liked it. Customers loved it. And Whim finally had a fighting chance in the world of SEM.

Customer Pathway: Less Clicks, More Conversions

The original site tried to be everything to everyone, and the result was digital chaos. Visitors had to scroll through walls of text and photo galleries to find what they needed—and many gave up before they hit a call-to-action. Picture a bride hunting for florals while drowning in paragraphs about catering. Not ideal.

I redesigned the customer pathway to optimize the experience in as few clicks as possible. The new system:

• Made content laser-focused, so visitors found what they needed fast.

• Removed clutter and prioritized CTAs to drive conversions.

• Built scalability into the design so the site could grow with Whim’s future needs.

This wasn’t just a redesign. It was a complete reimagining of how Whim connected with its digital customers.

E-Commerce: Turning Browsers Into Buyers

Previously, the Whim Hospitality site had no e-commerce functionality. The rentals division’s inventory was represented by… a Word document. You read that correctly. A document with no photos, no comparisons, and absolutely no shopping experience. Considering customers in this industry expect to browse beautiful online catalogs, this was a massive missed opportunity.

I partnered with the tech team managing Whim’s inventory platform, Point of Rentals, and brought in a developer to create a real-time e-commerce portal. The new system showcased:

• An online inventory of 12,000+ items worth over $10 million.

• A seamless, visual shopping experience that let customers browse, compare, and shop for rentals in real time.

No more downloading files. No more calling for details. Just straightforward, user-friendly shopping that turned clicks into bookings.

What I Did:

• SEO and SEM Strategy – Migrated Whim Hospitality’s website to WordPress, enabling targeted landing pages that improved search rankings and campaign performance.

• Customer Pathing – Streamlined the user journey, cutting through the digital noise to drive faster, cleaner conversions.

• E-Commerce Development – Launched an inventory portal with over 12,000 items, transforming the rentals experience into an online shopping powerhouse.

The Results: A Digital Comeback Story

I turned an outdated, clunky digital presence into a modern, user-first experience that worked. Customers found what they needed. SEM campaigns could finally launch. And Whim’s rentals division moved from file downloads to real-time shopping—a win for the business and a victory for their sanity.

In short, I took Whim Hospitality’s digital marketing from the Dark Ages to the spotlight, one optimized page and perfectly placed call-to-action at a time.