Synergy Digital
DIGITAL MARKETING
Synergy Digital
Websites, Blogs, and LinkedIn Domination
Sometimes digital marketing is about playing smarter, not harder. That was my mantra when I took on Synergy Global Housing’s online presence. As part of a three-person dream team alongside our Creative Director and Graphic Designer, I tackled the corporate website, redefined social media priorities, and gave the blog a much-needed glow-up. Let’s dive in.
The Website: Words, Pathing, and a Side of SEO
SynergyGlobalHousing.com needed more than a fresh coat of paint; it needed strategic updates that made it work harder for the business. I took charge of:
Website Copywriting – Crafting messaging that was clear, engaging, and aligned with Synergy’s brand voice.
Customer Pathing – Ensuring visitors could navigate the site easily and find what they needed without clicking around in frustration.
SEO Optimization – Infusing the site with keywords and meta magic so search engines could do their thing.
The result? A clean, user-friendly website that spoke to Synergy’s audience while making Google happy at the same time.
Social Media Strategy: Playing to Our Strengths
As Synergy’s Marketing Project Specialist, I had the keys to all the major social platforms. But instead of spreading resources too thin trying to conquer Facebook, Instagram, and Twitter, I focused on where our B2B audience actually lived: LinkedIn.
Synergy’s clients—Executive Assistants, HR Coordinators, and Mobility Managers—wanted professional, industry-specific insights, not hashtags about avocado toast. I pivoted our strategy to prioritize LinkedIn posts, creating content that addressed the real challenges our clients faced, from relocation hurdles to managing international business travel. This wasn’t about selling; it was about helping, guiding, and showcasing Synergy as the expert corporate housing partner they needed.
The Blog: From Snooze to Superstar
A good social media strategy needs a strong content engine. Enter the redesigned Synergy corporate blog, which I launched to provide valuable, timely information tailored to our B2B audience. The blog focused on topics like:
Navigating international business travel.
Managing employee relocations.
Tips for HR teams and mobility managers to streamline housing solutions.
The blog wasn’t just filler content—it became a resource that reinforced Synergy’s position as a thought leader in the corporate housing industry.
What I Did:
Website Update: Wrote all website copy, streamlined user pathing, and improved SEO optimization for SynergyGlobalHousing.com.
Social Media Strategy: Focused Synergy’s efforts on LinkedIn to better connect with key decision-makers.
Blog Redesign: Launched a new corporate blog with B2B-focused content that solved real client challenges.
By rethinking Synergy’s website, social media, and blog strategy, I helped create a digital presence that was smarter, sharper, and more targeted. We spoke directly to the people who mattered most and gave them valuable content that positioned Synergy as a true leader in corporate housing. It was strategy with a side of storytelling—and let’s be honest, a lot of LinkedIn scrolling.
Turns out, you don’t have to be everywhere online to make an impact. You just need the right message, in the right place, for the right people. And that is what Synergy Digital delivered.