Return to Office White Papers
COPYWRITING
Sourced Return to Office White Papers
Focusing on the importance of company culture and team morale during the 2021 post-pandemic return to office.
At the beginning of 2021, vaccines were beginning to be introduced and companies were beginning to think about their return to office policies.
Sourced Craft Cocktails wanted to get in front of office and human resource managers to promote its service line of mobile craft cocktail catering services as in-person Happy Hours or pre-mixed cocktail batches in ready-to-serve containers for the break room. The obvious channel for promotion was LinkedIn , but that platform has a policy against advertisements that “encourage drinking in the workplace.”
Seeing as our business was encouraging drinking in the workplace, a workaround solution was needed. I authored a white paper series that addressed the challenges facing organizations trying to bring its teams together in an uncertain environment, and ways to make employees feel more welcome working onsite.
Managers that downloaded the white papers were then contacted by our sales team and a supporting nurture campaign was conducted.