EXPERIENCE, EDUCATION & VOLUNTEERING
Résumé
Experience
Pinballz
2023-2024 (Director of Sales & Marketing)
Led strategic initiatives for all 3 Central Texas locations of the iconic Austin family entertainment center. I drove double-digit corporate event revenue growth through data-driven campaigns, enhanced brand visibility with SEO improvements and e-commerce integration, launched successful community engagement programs, and implemented a comprehensive brand refresh to align with market trends.
Sourced Craft Cocktails
2020-2022 (Sr. Brand Manager)
Responsible for the overall brand strategy, brand direction, coordination of company revenue, profit, product, and brand development growth for craft cocktail catering company with CPG home alcohol delivery services. Lead the development and execution of marketing programs across several mediums (digital, social,
SMS, Email, SEO/SEM, print, etc.) shopper marketing across strategic retailers.
Education
Texas State University
2006
Bachelor of Arts in Mass Communications (Print Journalism)
UCSC - Silicon Valley
2015
Marketing Management Certificate (2-year program)
Whim Hospitality
2018-2020 (Director of Brand & PR)
Live events company with a deep inventory of sub-brands/products within the events, travel, tourism, and hospitality industries. I developed entire marketing program, brand strategy, and public relations efforts. Oversaw all marketing strategies, created cohesive brand image, authorized graphics/copy style
guides and generated content for all marketing collateral (print and digital) across all aspects of organization.
Las Positas College
2011
Bookkeeping Certificate (2-year program)
Synergy Global Housing
2016 - 2018 (Marketing Project Specialist)
Marketing Project Manager with emphasis on global content and digital marketing efforts for B2B short- term furnished housing provider (multifamily housing), with regional offices in APAC, EMEA and American markets. Responsible for all external communication including all copy and content for redesigned corporate website, blog and social media.
Firehouse No. 37
2014-2015 (Server/Social Media Manager)
Originally hired as a server but took over social media marketing responsibilities for family-owned restaurant after pitching digital marketing strategy.
Bay Area News Group
2010-2015 (Freelance Correspondent)
Covered prep sports for network of BANG newspapers, including the East Bay Times, on a freelance basis.
McKinney Courier-Gazette
2006-2008 (Assistant Sports Editor)
Produced sports coverage for 6-day-a-week daily, focusing primarily on high school and middle school sports in the Collin County area.
Volunteering
AMA Austin
2021-2024 (VP of Communications)
Joined the Amaerican Marketing Association's Austin chapter at the start of the 2020 pandemic. Took on the role of Event Communications Coordinator before joining the Board of Directors as its VP of Communications. Responsible of all messaging and communications that are disseminated from the industry trade group.
CFSNwMi
2020 (Digital Marketing Volunteer)
Not wanting to become complacent during the coronavirus quarantine of 2020, I connected with Child & Family Services of Northwestern Michigan to review and revise their organization’s website copy. After successfully updating copy on their primary landing pages, my volunteer responsibilities grew into updating the website design and layout to optimize the user experience and improve all calls-to-action in anticipation of their highly critical #GivingTuesdayNow fundraiser. Efforts raised more than $15,000 on May 5, 2020.