Firehouse Digital
DIGITAL MARKETING
Firehouse Digital
Took on social media marketing responsibilities at local sports bar I was working at after presenting comprehensive digital strategy to ownership while working at restaurant.
Explainer Rewrite: Digital Marketing Strategy in Hospitality – 2015
In 2015, during a pivotal career transition from journalism to marketing, I found myself balancing a sports bar job at Firehouse No. 37 with coursework at UCSC – Silicon Valley. One class, Digital Marketing, tasked me with a final project that became more than just an academic exercise. The goal? Conduct a deep dive into a business’s digital marketing strategy, audit its online efforts, analyze competitors, and provide actionable recommendations.
I chose Firehouse No. 37 as my subject. The result was a comprehensive strategy document that not only impressed my instructor but also caught the attention of the restaurant’s ownership. They handed me the reins to their social media platforms for six months, setting the stage for a tangible application of my insights before I moved into a full-time marketing role at Synergy Global Housing.
Ready to dive into the specifics? Download the full strategy document to see how my approach reshaped digital marketing for hospitality, and how those principles continue to drive results today.