Copywriting Samples
COPYWRITING
Various Copywriting Samples
An eclectic portfolio that spans across his days as a print journalist and now marketing copywriter.
Travis is a talented writer with 15+ years of content creation for various print and online media platforms, including the last 4.5 years as an in-house copywriter, press relations, and content marketing manager for several hospitality brands. He loves finding the clearest words with the most descriptive meanings, and is passionate about creating engaging content that delivers a valuable message to a strategically targeted audience. Whether it’s long-form blog posts or 140-character tweets – crafting copy that produces results and routinely surpasses KPI objectives is what Travis Summers does best.
Published Articles
Spent 10+ years as a sports reporter/editor for several newspapers and print publications. Byline appeared in publications such as the East Bay Times, San Jose Mercury News, Waco Tribune Herald, Seguin Gazette-Enterprise, New Braunfels Herald-Zeitung, Plano Star, The Livermore Independent, and more.
Marketing Copywriting
Script Writing / Storyboarding
Marketing Collateral
In September of 2016, Synergy Global Housing opened it first fully-branded building when it took on every lease in a newly constructed 85-unit apartment building in Sunnyvale, California. I was also responsible for creating the content for all marketing materials, including sales collateral and guest neighborhood guides.
Digital Copywriting
Responsible for all copy on the launch of two corporate websites.
White Papers
Blogging
Synergy Global Housing had a corporate blog prior to my arrival, but it was poorly written and underutilized. I created a new blog content strategy and calendar to create the organization’s preferred communication platform and allow the company to become an industry thought leader. The improvement in quality and consistency increased site traffic 1000%.