Child & Family Services of Northwestern Michigan
DIGITAL MARKETING
Child & Family Serives of Northwstern Michigan
Helped raise more than $15,000 through online fundraiser.
After coronavirus panic took root and everyone was locked in their homes, I kept my professional responsibilities active by volunteering with Child & Family Services of Northwestern Michigan to update the copy on their website. This grew into a top-level website redesign project and the #GivingTuesdayNow digital donation drive which raised more than $15,000 while in-person fundraisers were not possible.
I originally found CFSNwMi through a skills-based volunteering service called Catchafire. I connected with Melissa Ryba, the orgniazation’s Marketing and Communications Supervisor, who was looking for a copywriter to assist with new outreach efforts to potential donors now that live, in-person fundraising had been halted. I rewrote pages that explained the various services that the organization provided and created a more comprehensive web experience for prospective donors.
Pleased with the initial projects outcome, Melissa asked if I could continue optimizing the website, this time overseeing a redesign based on new branding for the organization, as well as help strategize an online-only donation campaign. The result of those efforts was a new, beautiful website and more than $15,000 raised during its Giving Tuesday campaign in the Summer of 2020.
