ABOUT
10 Things to Know About Travis Summers
You won’t believe No. 5!
I made headlines when I started my career
I graduated in the mid 2000s with a degree in print journalism and spent the next decade trying to make it as a newspaper report/editor before transitioning into content marketing. These experiences built the foundation for my career in marketing, where I have combined storytelling with strategy to engage and inspire.
I know how to pivot (and profit)
When the pandemic disrupted live events, I helped Sourced Craft Cocktails pivot to DTC services. By leading marketing efforts, we drove a 50% revenue increase and launched three new markets, helping Sourced become the top craft cocktail delivery service in the U.S.
Creative + Digital Analytics = Success
I do not just brainstorm; I deliver measurable results. From email open rates to paid social ROI, I rely on analytics and A/B testing to ensure every campaign performs at its best. My balance of creativity and data makes marketing magic.
I have built award-winning brands
From crafting PR campaigns to launching new concepts, I have earned industry recognition, including the Austin Chronicle’s Best of List, ILEA’s Texas Star Award, and ABJ Fast 50 honors. I know how to elevate brands and make them shine in competitive markets.
I'm a 'certified G'
Through my familiarity and experience managing digital marketing projects, I’ve obtained my Google Adwords and Google Analytics certifications. This illustrates the deep understanding of not only creating SEO-rich content, but speak to my knowledge of understanding web customers and their online shopping experience.
Like Flava Flav to Public Enemy, I'm your hype man
As a spokesperson for multiple organizations, I have earned press in outlets like Forbes, Architectural Digest, and PBS Newshour. Whether pitching a story or handling media inquiries, I thrive on creating buzz and building trust.
I lead teams to success
From mentoring designers to managing marketing strategists, I have built and led teams that consistently exceed expectations. Collaboration is at the heart of my approach, and I empower others to achieve their best.
Loyalty is my favorite trait in a person
I understand how to turn casual customers into lifelong advocates through strategic marketing and customer-focused initiatives. At Pinballz, I oversaw a broken loyalty program campaign, and later boosted enrollments by 20% through program revisions and remessaging.
I can turn clicks into $$$
My email campaigns have delivered tangible results, like the 38% increase in hotel occupancy and 200+ dinner reservations they generated for Whim Hospitality. Email is not just communication; it is an opportunity to drive action.
I'm ready to flex my skills for you
I would love the opportunity to discuss how my skillset can help your organization enhance its marketing communication and brand strategies. Send me an email and let’s discuss ways to solve your marketing headaches.