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Meet Travis Summers

Marketing Professional

After transitioning into marketing after a decade as a print journalist, Travis Summers has proven to be adept at planning and executing marketing campaigns of all mediums, and has a successful track record for juggling multiple projects, brands and strategies simultaneously. He combines a passion for storytelling with a knowledge of digital marketing to strategically target audiences with customized messaging that brings value to the customer while achieving stakeholder objectives.

He also feels uncomfortable writing about himself in the third person.

MY STORY

What can I do for you?

Whether its long-form white papers or 280-character tweets, Travis Summers has found a way to merge his 10 years in print and with a deep understanding of digital marketing best practices to create an impressive portfolio of past marketing wins.

Skills

Marketing Communications 100%

Digital Marketing 95%

Public Relations 90%

Graphic Design 65%

Proficiencies

Specialized In

CMS Management

Experienced managing content on WordPress, Shopify, Squarespace and more.

Copy Editing & Copywriting

Spent 10 years as a newspaper reporter/editor before marketing career.

Digital Analytics

Even with writing, 'what gets measured gets done.' Holds Google Analytics certification.

SEO/SEM

Certified in Google Ad Search, and has led multiple paid search campaigns and knows SEO best practices.

Social Media

Led just about everything from paid B2B LinkedIn campaigns to content creation for organic growth.

Graphic Design

Proficient with Adobe Lightroom and Photoshop, as well as Canva for graphic design needs.

Brand Management

Marketing Director for org with 6 sub-brands, including boutique resort and fine dining restaurant

Public Relations

From press releases to media relations, I've done it all (from both sides of the table, too).

Portfolio

What I've Done

All
Public Relations
Digital Marketing
MarCom
Copywriting

2017 Synergy Whitepaper

Authored white paper series covering 7 distinct US housing markets and trends within the corporate housing landscape. Report was nominated for Thought Leadership Award.

Firehouse Digital

Authored social media marketing strategy for owner of local sports bar while bartending. Was given control of all social media platforms to promote restaurant.

AMA Austin Communications

I currently sit on the board of the Austin chapter of the American Marketing Association as its VP of Communications.

Synergy Branded Properties

Synergy launched The Synergy Collection, a line of sub-brands, each with a tiered system that took into account pricing and quality of the housing unit.

Soured Company Culture White Paper Series

As employees were beginning to return to the office in 2021, Synergy launched a white paper series highlighting the importance of company culture and team morale at work.

Synergy Digital

Was hired as a marketing generalist, but took over all writing, messaging and digital content for international B2B corporate housing provider.

CFS of NwMi

With unexpected downtime due to the pandemic of 2020, I volunteered to assist the Child & FamilyServices of Northwestern Michigan.

Tillie's Grand Opening

As part of the launch of Tillie's, a fine dining restaurant on the Camp Lucy resort property, I managed all public relations activities to build a buzz around the Grand Opening

Whim Digital

Oversaw all aspects of digital marketing for Whim Hospitality and its 6 sub-brands, including a redesigned corporate website.

Whim PR

From outlandish publicity stunts to authoring industry-specific award nominations.

Camp Lucy Digital

Responsible for digital marketing strategies for Camp Lucy boutique resort. Handled email, website, PPC, and OTA marketing campaigns.

Camp Lucy Weddings

In this hypothetical consultancy report, Camp Lucy had not met its quarterly objectives for the upcoming summer. An emergency marketing campaign was needed to increase wedding business during the upcoming summer months.

Various Writing Samples

From newspaper and long-form copy to tweets and video scripts, there's always a reason to write.

Testimonials

What People Say About Travis...

Peter Meyers, former Supervisor at Synergy Global Housing

"Travis has dramatically impacted Synergy’s communication approach, digital footprint, social media exposure and organizational messaging through an intense focus on developing engaging content specifically tailored to our target audience. He gets it."

Mary Younger, former supervisor at Synergy Global Housing

"Travis brought passion and unique perspective that complimented our already amazing marketing department. His writing skills and creativity stood out almost immediately. The lens he approaches each project with is no less than brilliant, and his focus on completing projects on time without compromising quality is second to none."

Jill Broek, former supervisor at Sourced Craft Cocktails

"Travis is one of the hardest-working people I've worked with and has an extremely diverse knowledge of marketing channels which was paramount to Sourced's success during the pandemic. Our business is very fast paced and priorities change quickly. Travis was able to adapt to our ever changing needs and recommend strategies for various goals."

Melissa Ryba, Marketing Supervisor at CFS of NWMi

"The impact of this volunteer work from Travis is significant for our agency. Particularly more than ever we need to reach people through our website and Travis provided thoughtful, innovative, and timely input. He was a great resource for our agency."